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The channel

Fourteen series. One slate.

We programme like a small network rather than posting like an account. Each series has its own audience, its own cadence and its own natural brand fit — which means an integration lands inside a format people already come back for.

01

Formats, not one-offs

A returning viewer knows what a series is before they press play. That familiarity is why integrations inside a format outperform a standalone sponsored post.

02

Natural brand fit

Each collection maps to a category. Tourism and hotels sit in First Time In. F&B sits in The Tasting Room. Beauty sits in Shelf Life. No forcing.

03

Sponsor a season

Brands can take a single episode, a run of episodes, or presenting sponsorship of an entire season. Details on the services page.

Travel — 6 seasons

First Time In

6 in this collection

Our flagship travel format. One country per season, filmed on a first visit, cut so a viewer feels the place rather than watching us enjoy it. The strongest fit for tourism boards, hotels, airlines and tour operators.

Dining — 3 series

The Tasting Room

3 in this collection

Everything food. Restaurant reviews in the register of a guide entry, the running Yelp format, and grocery-aisle finds. Built for restaurants, F&B brands and retail grocery.

Beauty & product — 2 series

Shelf Life

2 in this collection

Emily's long-running skincare and product review formats. Texture, application and honest assessment over multiple weeks — the format beauty and consumer brands ask for most.

Lifestyle — 3 series

Off the Clock

3 in this collection

The lifestyle slate. Corporate life, live music and theme parks — the formats with the most consistent returning audience, and the natural home for apparel, footwear, ticketing and experience brands.

Sponsoring a series

Three levels, in ascending order of visibility. Episode integration places your brand inside a single episode of an existing series. Multi-episode run spreads placement across three to six episodes so the association builds. Presenting sponsorship attaches your name to an entire season, including the title card, description and pinned comment across every episode.

Season sponsorship is the strongest option for tourism boards, hotel groups and destination brands, because it buys the whole narrative arc of a place rather than one video about it. Pricing depends on the series, its historical performance and the length of the run — send a brief through the contact page and we will come back with options.

Series in production

New seasons of First Time In are filmed on location and released as a block. If your property, restaurant or attraction is in a country we are heading to next, tell us early — inclusion in a season being filmed is considerably more valuable than a standalone visit, and the production cost is shared across the trip.

Let's make something worth booking.

Tell us about the property, the menu, the launch or the campaign. Every enquiry gets a reply within two business days with scope and availability.